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PRESS RELEASE: SOCBOX Changes Its Name to FIT Cybersecurity in Major Rebrand

Cybersecurity Meeting

Network Security Provider Joins Sister Company FIT Solutions

San Diego, California, November 30, 2021 – SOCBOX has announced its name change to FIT Cybersecurity, joining its sister company FIT Solutions in a major rebrand. Founded in 2012 by CEO Ephraim Ebstein, the company is approaching its ten-year anniversary of helping organizations achieve their business goals through technology. FIT, which stands for Freedom Information Technologies, serves as an acronym uniting both brands under the same leadership and core values. Though the companies will remain separate entities along with their technical teams, Ebstein’s goal was to provide a more streamlined experience for clients and partners.

FIT Cybersecurity prides itself on providing quality solutions to critical industries such as legal, financial, education, healthcare and manufacturing. Ebstein shared the fundamental principles of the business: “FIT Solutions was created because of our desire to impact as many lives as possible for the better. This meant two things: creating opportunities for the team we care for dearly, and solving business problems for our clients to help those organizations achieve their objectives,” he said. “FIT Solutions looks to work with organizations that also have big goals so that together, we can help extend the reach to help as many people as possible.”

Unlike many of its competitors, FIT Cybersecurity offers an around-the-clock team of expert analysts, a human element that differentiates the company from others in the marketplace. “Most offerings on the market are proprietary tools that send alerts when incidents or suspicious activity are detected. Addressing such alerts still requires a human on your team to investigate and decide whether further action is necessary. Many organizations try to handle this in-house, but quickly realize that a single employee, even full-time, cannot properly monitor and manage the security tools because of 24/7 limitations,” Ebstein said. “We take care of that for you by acting as your 24/7 cybersecurity team, monitoring and managing whatever tools and systems you have in place for a fraction of the fully-burdened resources needed to handle it in-house. We investigate any activity or alerts, and take the appropriate action to deal with any security incident.”

FIT specializes in serving long-term healthcare facilities and law firms, both of which need solid IT and cybersecurity strategies. As Ebstein stated, “Technology and Cybersecurity are like the ‘tires and brakes’ of an organization. It is critical that they work well, especially the faster the organization moves. Those two services will determine whether an organization will be able to achieve its goals.”

However, the disparate branding had caused confusion for prospective partners, which Ebstein hopes to alleviate with the rebrand. “Our IT and cybersecurity offerings are very different and are operated by different technical teams. Despite that, our core values and the philosophy and processes used to deliver results are the same,” he said. When asked which businesses should consider FIT Solutions as their service provider of choice, he answered, “Businesses that are focused on growth, that are tired of having IT and cybersecurity issues and want the best value for their investment. Organizations that are focused on securing their assets and utilizing technology to allow them to scale successfully should have a conversation with us.”

Ebstein urges potential clients to research FIT Solutions to learn more. “The best way to see what it’s like to be a FIT partner is to look at our Google reviews. Two of our core values are ‘Raving Fan Culture’ (based on a book by Ken Blanchard) and ‘Results-Driven.’ This means it is in our DNA to overdeliver and, even when mistakes happen, to deliver results,” he said.

 

About FIT Cybersecurity: Formerly known as SOCBOX, FIT Cybersecurity is a subsidiary of FIT Solutions, offering a team of world-class cybersecurity experts dedicated to helping clients protect their valuable assets. In doing so, they combine a state-of-the-art Security Operations Center (SOC) with the best cybersecurity tools and managed security services available. FIT Cybersecurity becomes an organization’s cybersecurity team, monitoring the environment 24/7 to detect and prevent cyberthreats. Learn more here.

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